Background
The Cheez-It Citrus Bowl is one of college football’s premier postseason events, bringing together top programs and passionate fans. Sponsored by Cheez-It, a leading snack brand owned by Kellanova, the 80th edition featured Texas defeating Michigan on December 31, 2025, at Camping World Stadium in Orlando.
Cheez-It partnered with MiniJerzeys® to develop a custom, branded collectible that would enhance the gameday experience and serve as a memorable keepsake.
Delivery
MiniJerzeys® designed and produced miniature jerseys featuring Cheez-It Citrus Bowl branding, transforming the event’s identity into a unique, display-worthy collectible. The jerseys were offered for sale through an in-stadium merchandise vendor, with additional pieces used for internal corporate gifting.
Results
The custom MiniJerzeys® generated merchandise sales while providing Cheez-It with a distinctive branded gift for internal team members. The partnership highlighted MiniJerzeys®’ ability to deliver versatile, custom merchandise that supports fan engagement, retail opportunities, and corporate gifting, extending the value of event sponsorship beyond gameday.
Store Information
MiniJerzeys® provides custom merchandise and collectibles for pro, college and youth sports. Stand out from the crowd and show your fandom with a MiniJerzey® product for your favorite player and team!