Background
MiniJerzeys® created a unique incentive gift to encourage season ticket holders of an NBA G League basketball team to renew for the next campaign and to show appreciation for their support.
Delivery
MiniJerzeys® produced a distinctive collectible for Herd aficionados. The Herd’s uniforms resemble the parent clubs’ (Milwaukee Bucks) uniform, featuring the G League team’s name and BMO sponsor logo.
The team invited existing season ticket holders to an appreciation event where they received their personalized gifts. Herd fans are loyal to their team, and the franchise wanted to ensure they return to the stands for another promising campaign. The Herd also sought to raise awareness for season tickets.
Results
Herd fans were in awe of the MiniJerzeys® gift. The premium giveaway’s personalization and attention to detail were hits. Fans know their favorite team’s threads, so attention to detail is paramount. The Wisconsin Herd’s fanbase approved of the incomparable keepsake.
Guests at the event loved seeing their last name on a personalized jersey with a custom number. The gift was a slam dunk, and Herd fans are ready to pack Oshkosh Arena next season to cheer on their team.
