Background
MiniJerzeys® partnered with the Rio Grande Valley Vipers, an NBA G League Team, to design and produce a custom MiniJerzey® for a gameday giveaway promotion in conjunction with a corporate sponsor. The Rio Grande Valley Vipers are an affiliate of the NBA Team the Houston Rockets.
Delivery
Featuring their custom jersey design and strategically placed Driscoll Health Systems logo, the custom Rio Grande Valley Vipers MiniJerzey® is a fun-sized replica of the game jerseys their fans know and love.
Leading up to the big game, the Vipers and MiniJerzeys® cross-promoted the giveaway and the Driscoll Health Systems partnership on various digital platforms. Upon game entry, 1,000 lucky fans received their custom Vipers MiniJerzey® wrapped and showcased in a protective poly bag.
Results
By creating this one-of-a-kind collectible giveaway, MiniJerzeys® achieved its goal of highlighting the Rio Grande Valley Vipers and a key corporate sponsor, Driscoll Health Systems, while facilitating a memorable game day experience for the fans in attendance. The team, sponsor, and fans were all impressed with this giveaway item. All parties were thrilled with the success of the MiniJerzey® giveaway, as it struck a perfect balance between the Rio Grande Valley Vipers team marks and that of their corporate sponsor. This was all accomplished while also providing the fans in attendance a one-of-a-kind team issued giveaway item.
Here at MiniJerzeys®, we strive to create keepsakes that teams are proud of and that sports enthusiasts want to collect. This was an unforgettable experience, and we look forward to partnering on more activations in the coming seasons.
