Background
In the 2024-2025 NBA season, MiniJerzeys® partnered with the Golden State Warriors to enhance fan engagement through an innovative “Jersey Drop” promotion. This collaboration aimed to excite attendees and reward their loyalty by combining in-game entertainment with exclusive merchandise rewards. The initiative also provided a unique opportunity to highlight Rakuten, the Warriors’ official jersey-badge partner, by featuring their branding on the MiniJerzeys®.
Delivery
During six selected home games, MiniJerzeys® and the Warriors orchestrated a “Jersey Drop” gameday giveaway. Custom miniature sports jerseys, each attached to a parachute, were released into the stands, creating an engaging and interactive experience as fans eagerly anticipated catching the descending collectibles. Each MiniJerzey® featured the Warriors’ branding along with the Rakuten logo, acknowledging Rakuten’s role as the team’s official jersey-badge partner. Fans who caught a MiniJerzey® were rewarded not only with the miniature replica but also with a voucher redeemable for a full-sized Warriors jersey at the team shop. This dual reward system provided fans with both a unique keepsake and official team apparel, enhancing their overall game-day experience.
Results
The “Jersey Drop” promotion was a one-of-a-kind game-day activation that provided fans with an unforgettable experience. By featuring the Rakuten logo on the MiniJerzeys®, the promotion not only delighted fans but also effectively highlighted a key team sponsor, demonstrating the potential for creative sponsor activations that enhance both fan engagement and brand visibility.
Through this partnership, MiniJerzeys® and the Golden State Warriors demonstrated a shared commitment to enhancing the fan experience through creative and interactive promotions. The success of the “Jersey Drop” initiative highlights the potential for innovative collaborations to deepen fan loyalty and create lasting memories.
