Background
Amica Insurance proudly announced its partnership as the Exclusive Auto, Home, and Life Insurance Partner of the Boston Celtics. To commemorate this collaboration and demonstrate their shared commitment to excellence and community service, a special launch event was organized. Central to the event were custom MiniJerzeys, designed to resemble the Celtics’ iconic uniforms. These MiniJerzeys featured the team’s colors and the Amica logo.
Delivery
At the appreciation event, guests were presented with the custom MiniJerzeys as exclusive collectible gifts. These MiniJerzeys were designed to closely replicate the Celtics’ uniforms, enhancing their appeal to the fans. The attention to detail in the design, with “Amica” and the number “24” on the back, emphasized the significance of the partnership and added a unique touch to the keepsakes. The event aimed to honor the partnership and express gratitude to the guests for their support.
Results
The personalized MiniJerzeys were a huge success, resonating deeply with the guests. The attention to detail and quality of the keepsakes were highly praised, strengthening the attendees’ connection to the Celtics and their appreciation for Amica Insurance. The event effectively raised awareness of the new partnership, showcasing both brands’ dedication to their communities and supporters. The thoughtful and memorable gesture left a lasting impression, with guests ready to support the Celtics in the upcoming season, inspired by the unique and personalized gifts from Amica Insurance and the Celtics.
The personalized MiniJerzeys were a hit, fostering a stronger connection between the guests and the team. The event’s success was evident in the enthusiastic feedback from attendees, who were eager to pack TD Garden next season and cheer on the Celtics to another NBA championship.
